It is the first question every business asks when it thinks about a website, and the usual answer is "it depends". True, but useless. Here are the numbers instead: what a website costs to build in Greece in 2026, what you pay every year after that, and why two quotes for "the same site" can be three times apart.
The price ranges come from 2026 price guides published by Greek web agencies (cactusweb.gr, April 2026; yfo.gr, January 2026). They are indicative, not a price list.
Build costs at a glance
| Type of site | Typical range |
|---|---|
| Single landing page | €300–600 |
| Business website, 5–10 pages | €500–2,000 |
| Business website with its own design (custom) | €2,000–5,000 |
| Small online shop, up to roughly 100–200 products | €1,500–3,500 |
| Medium online shop, 100–1,000 products | €3,500–8,000 |
| Large or custom online shop | €8,000–25,000 and up |
Two things are worth keeping in mind. First, each category has a wide range, because "business website" can mean a ready-made theme with new colours or a design built from scratch for your business. Second, always ask whether the price includes Greek VAT, which is 24%.
What you pay every year
Building the site is half the story. A website also has running costs:
- The name (domain). A .gr address costs about €7–10 a year plus VAT and is registered for at least two years at a time (easy.gr price list). A .com costs about €16–17 a year.
- Hosting. From €50 to €500 or more a year, depending on size and traffic. For a small business, one of the guides puts it at €120–250 a year.
- SSL certificate (the padlock in the address bar). Usually free today. If someone charges you separately for it on a simple site, ask why.
- Licences for add-ons. If the site runs on WordPress with paid plugins, budget €100–300 a year.
- Maintenance. Updates, backups, small changes. The guides quote anything from €300–1,000 a year to €50–300 a month, depending on what it covers.
An example with middle-of-the-range prices: a €1,200 business site, a €25 domain, €150 of hosting and €500 of maintenance come to about €1,875 in the first year and about €675 in every year after. That second number is the one most people forget to ask about.
What pushes the price up
- Design. A ready-made theme, or a design made from nothing. The second costs more, but the site does not look like thousands of others.
- Languages. For a business in Crete that works with tourism, two or more languages are usually a must. Each language means more text, more checking and the right setup for Google.
- Features. Bookings, payments, a link to accounting software or an ERP, maps, forms with file uploads. Each integration adds work, and often a monthly fee from its provider.
- Content. Who writes the text, who takes the photos, who enters the products? If the quote does not say, it is probably your job.
- The number of products in a shop, and whether they come in variations (sizes, colours).
Why two quotes can be three times apart
Usually it is not only the price that differs, but what is included. Before you compare, ask:
- Whose name is the domain registered in? It should be yours. If you leave the developer, the name leaves with you.
- Will I have access to the site and its code? And if I change developers?
- What does the second year cost? Hosting, maintenance and licences, all together.
- How fast does it load on a phone? Ask to see an earlier project on a phone, not only on a computer.
- What about Google? The basics (titles, descriptions, a sitemap) should be part of the build, not an extra.
- What does "maintenance" mean? Security updates, backups, how many changes a month.
A cheap quote that cannot answer these often costs more within two years.
Do you need an online shop?
Not always. In 2025, 25.8% of Greek businesses with 10 or more employees received orders through a website or app, according to ELSTAT's survey on the use of information technology (dnews.gr). That is roughly one in four.
If you sell products that can be shipped, a shop makes sense. If you run a restaurant, rooms to let or a professional practice, you usually need something else: a fast site that shows who you are, where you are and how someone books or calls you. That costs less and brings in more than a half-finished shop.
The takeaway
For a small business in 2026, a proper business website usually costs €800–2,000 to build and a few hundred euros a year after that. Below that, something is missing: design, content, speed or support. Above it, you are paying for your own design, more languages or more features.
The most useful thing you can do is ask every developer for the total price of the first two years, and for answers to the six questions above. If you want to work out what your own business needs, send me a couple of lines through the contact form.